Toyota’s new 2007 Tundra pickup isn’t going to be the segment leader when it comes to fuel economy. Toyota’s executives believe that torque and horsepower is more important to truck buyers than fuel economy, and that is Toyota’s focus to compete against domestic full-sized trucks.
Toyota marketers and engineers think the sacrifice was worth making. “More […]

Toyota has launched another massive recall on its full-size Tundra pickup and Sequoia SUV involving the front suspension. Toyota notified the National Highway Traffic Safety Administration (NHTSA) that it will recall 553,000 2004-2006 Tundra trucks and 2004-2007 Sequoia SUVs to inspect and possibly replace ball-joint assemblies.
This is the Tundra and Sequoia’s second recall involving the […]

Nissan has said that it will unveil a facelifted Titan pickup truck at next month’s Chicago Auto Show. Sales of the Titan were down last year, and Nissan is facing a formidable challenge with Toyota’s new Tundra about to hit the market.
Toyota is planning to sell about 200,000 Tundras in 2007, and there is much […]

Despite a legal fight between Ford Motor Co. and engine maker International Truck and Engine Corp., the automaker’s 2008 Ford Super Duty pickups are expected to arrive at dealership on time this spring.
Ford’s lawsuit says International has threatened to stop shipments of the new 6.4L Power Stroke engine, which would likely have an impact […]

Mark Fields, Ford’s president of the Americas, has said that Ford’s best-selling F-Series trucks will continue to be America’s favorite truck. Despite increased competition from GM’s Silverado and Sierra and Toyota’s new Tundra, Fields expects the F-Series to stay on top. Ford has pledged to keep improving the F-Series trucks to stay a step ahead […]

Yesterday, Toyota debuted the 2007 Tundra CrewMax at the Detroit Auto Show. American-designed, engineered and built, the CrewMax is the full four-door version of the automaker’s full-size pick-up. Following the introductions of the regular and double-cab versions of the Tundra, which made their debuts at the 2006 Chicago Auto Show, the CrewMax completes a lineup […]

In a major coup for General Motors, the Saturn Aura and Chevrolet Silverado were recognized as the 2007 North American Car and Truck of the Year at the North American International Auto Show in Detroit. The award are given to the most outstanding vehicles for 2007.
The Chevy Silverado beat out finalists the Ford Edge and […]

Ford today announced pricing for its new 2008 Super Duty trucks. Featuring bold new exterior styling and a new interior, as well as an available new 6.4L Power Stroke diesel engine, the 2008 F-250 Super Duty will have a lower starting base price of $23,305 for a Regular Cab XL 4×2 model — compared to […]

Want a HEMI? Starting later this year, it will be much cheaper to answer ‘yes’ to that question. The Chrysler Group will launch a incentive program in March that will offer consumers Chrysler, Dodge or Jeep trucks equipped with the HEMI for no additional charge, according to The Detroit News. The company hopes the campaign […]

Today, Motor Trend magazine named the all-new 2007 Chevy Silverado its “Truck of the Year” for 2007. The Chevrolet Silverado was one of only five trucks eligible for the Truck of the Year title, including the Chevrolet Avalanche, the Cadillac Escalade EXT, the Ford Explorer Sport Trac and the GMC Sierra.
Motor Trend Editor In Chief […]