Toyota reported its best-ever August with sales of 240,178 vehicles, up 12.6 percent from August 2005. Toyota Division’s light truck sales were up 12 percent, led by the new RAV4, up 87.4 percent over the same period last year. Toyota’s economy cars posted higher sales with the Corolla up 7.4 percent, the Prius up 9.3 […]

Toyota announced details of its tuner-ready 2007 Scion tC Spec Package, which comes with a lower price than the standard model.
“Thanks to its outstanding performance and value, the Scion tC has been a popular model with tuners, and the 2007 tC Spec Package will bolster this model’s appeal in that segment,” said Mark Templin, Scion […]

According to AutoWeek, the next-generation Scion tC and xA vehicles will borrow styling cues from the popular xB’s boxy design language.
When the xA gets a redesign in spring 2008, expect it to lose its current wedge-like shape in favor of a boxier style. As for the next xB, don’t expect a lot of changes. Scion […]

Toyota Motor continued its sales juggernaut as it reported its all-time best-ever monthly sales, with sales up 16.2 percent over July 2005. So far this year, Toyota Motor sales are up 10.8 percent over the same period last year.
The Toyota brand posted its all-time best-ever sales month with sales up 17.7 percent in comparision to […]

The National Highway Traffic Safety Administration announced that it had begun investigating whether the glass moonroof in the Scion tC is prone to shatter, risking passenger injury. The NHTSA has received nine reports that the glass in the moonroof had shattered, with fragments dropping on the passenger seating area in some cases. In one case, […]

Toyota yesterday announced that it moved 223,018 vehicles in June, an increase of 14.4 percent over last June, which contributed to Toyota’s record-setting second quarter and its best-ever first-half sales in 49 years of business in the U.S.
Toyota Division was up 15.7 percent overall, with the automaker’s fuel-effecient lineup of passenger cars up by 21.7 […]

A member of ScionLife snapped a photo of what is likely a test mule for the next-generation Scion xB. This grainy spy shot of the 2008 xB mule doesn’t reveal too much about the next-generation but does seem to confirm the rumors of a longer wheelbase for Scion’s little breadbox. Rumor is that the new […]

Toyota Motor Sales, U.S.A. today reported its best-ever monthly sales of 235,708 vehicles, an increase of 12.3 percent over May 2005. Year-to-date sales are up 8.8 percent over the same period last year.
“The pinch at the pump has made small cars part of the big picture, right along with hybrids,” said TMS Group Vice President […]

The tC Spec Package model will come as a blank canvas for the tuner community to personalize and tuners know that you build from a fully loaded model. The 2007 tC Spec Package is a bare bones tC starting at $15,000 with a manual and $15,800 withan automatic. The tC Spec comes with steel 16-inch […]

The essence of Scion’s marketing strategy is to stay decidedly un-mainstream. Toyota’s youth brand has targeted Gen Y buyers — fast, hip and allergic to traditional advertising — that means Scion seeks out the obscure but hip. If you’ve heard of someone, chances are Scion is long gone from the picture.
“We are becoming more offbeat,” […]