With Ford’s recent announcement that it wasn’t dropping any brands, Mercury escaped the fate many have been expecting for years. The brand needs to start delivering, and Mercury’s refreshed lineup and 20 percent boost in ad dollars is expected to help.
When Ford Motor created its original Way Forward restructuring plan, axing Mercury was considered. “I […]

Ford Motor will recall over 145,000 vehicles in the U.S., according to the National Highway Traffic Safety Administration. The recall covers 139,537 2005 model-year Five Hundred and Montego sedans and 2005-2006 model-year Freestar minivans because the side door latches may let in water, which may cause the latch mechanism to freeze allowing the door could […]

Ford quietly unveiled the 2008 Mercury Mariner, which is promised to go on sale in early 2007. The second-generation Mariner crossover features an extensively revised exterior and an all-new interior. The sheetmetal changes include a redesigned front fascia, with new headlamps, and a larger waterfall grille; the sides of the Mariner are cleaner with no […]

Ford is trying to eliminate at least 600 dealerships in North America over three years, according to Automotive News. The automaker has too many dealers in urban areas, and the plan is that larger dealers will “buy out” the smaller, less profitable dealers. To encourage dealer mergers, the automaker is offering some Ford, Lincoln and […]

Ford Motor today announced the details of its accelerated North America “Way Forward” plan. The new plan includes additional reductions in its production capacity and work force, and accelerating its new product introductions. Ford also announced a delay, to at least 2009, in its return to profitability.
The highlights of the announcement include:

Ford will cut an […]

When Ford finalizes its updated restructuring plan this week, don’t expect the automaker give any of its eight brands the axe. Even ailing and slow-selling Mercury brand will survive the restructuring.
“Mercury is part of our plans,” said Ford spokesman Jim Cain.
Ford’s accelerated Way Forward plan will be publicly announced tomorrow following the board of directors […]

Ford has announced today it will offer all Ford, Lincoln and Mercury cars and trucks with standard electronic stability control (ESC) by the end of 2009, following reports that the NHTSA might require stability control on all vehicles. ESC is already standard on all Ford mid- and full-size SUVs, and the automaker is adding it […]

Today Ford presented former U.S. President Bill Clinton with a Mercury Mariner Hybrid “Presidential Edition,” which the automaker says is the first hybrid vehicle to be outfitted for presidential service. The Presidential Mariner Hybrid will be formally accepted by President Clinton at the Clinton Global Initiative conference set for Sept. 20-22 in New York City.
“Ford […]

Ford will launch an month-end sales blitz, offering zero percent financing for up to 72 months for Ford, Lincoln, and Mercury buyers. The special interest rates will also be available to those with subprime credit ratings, not just customers in the top two tiers, as in past programs.
Ford’s offer begins on Thursday, Aug. 24, and […]

Ford announced on Thursday that it will recall 1.2 million trucks, sport utility vehicles and vans today amid concerns of potential engine fires caused by the cruise control switch. Last September, Ford recalled 3.8 million pickups over the same concern.
This recall includes the 1994-2002 F-250, F-350, F-450 and F-550 F-Super Duty trucks, 2000-2002 Excursion SUVs, […]