Confirming yesterday’s rumors, Ford today unveiled the 2008 Mercury Sable at the Chicago Auto Show. Following the Ford brand’s move to bring back the Taurus name, Mercury is replacing the Montego with a restyled model carrying the more popular Sable nameplate.
“[Consumer] awareness of Sable is triple that of Montego,” said Mark Fields, Ford’s President of […]

As reported yesterday, Ford is official dropping the Five Hundred, Freestyle and Mercury Montego names when the refreshed 2008 models arrive this summer. The Five Hundred will go by the more popular Taurus nameplate. The facelifted Freestyle will be called the Taurus X, with the X designating crossover. The Mercury Sable will make its return […]

Following the news that Ford will rename the slow-selling Five Hundred sedan the Taurus, it looks like Mercury is going to bring back one of its names from the past. The restyled 2008 Mercury Montego (current model shown), which will debut tomorrow at the Chicago Auto Show, may not wear a Montego badge, but could […]

The Mercury Mariner crossover has been given a through restyling inside and out for the 2008 model year. The 2008 Mercury Mariner’s new exterior features a redesigned front fascia, a larger waterfall grille, cleaner bodysides, and larger fender flares. Out back, the new Mariner sports a revised tailgate, and new clear taillamps with it red […]

Ford Motor Co. kicked off production yesterday of its new 2008 Ford Escape and Mercury Mariner at its Kansas City Assembly Plant. Ford’s smallest crossovers go on sale first quarter 2007.
Ford has said the Escape and Mercury Mariner offer consumers a better value than the outgoing model, with improved resale value, reduced pricing, added standard […]

Ford’s restyled 2008 Escape and 2008 Mercury Mariner will be priced lower than the 2007 models and also have higher residual values.
The 2008 Escape has a base MSRP that averages $1,100 less than 2007 models. The 2008 Mariner will have a base MSRP that average $1,300 less than the 2007 model. Ford says the 2008 […]

Following the unveiling of the facelifted 2008 Ford Five Hundred at the Detroit Auto Show earlier this month, Ford has begun pealing the wrapping off its facelifted cousin, the 2008 Mercury Montego.
The facelifted 2008 Montego features an all-new front end, which borrows design cues from Mercury’s most recent vehicles, including a new larger grille inspired […]

Despite offering the highest incentives of any major U.S. automaker in November, Ford’s incentives failed to lead to higher sales. Now Ford is adding another $1,000 in year-end bonus cash on 12 more models, including the Mustang coupe and Explorer SUV. The automaker is now offering the bonus cash on 19 Ford and Mercury models, […]

Apparently we’ve been duped. When several prototypes of a Mercury crossover based on the Freestyle have been spotted driving around Detroit over the past few weeks, we thought Mercury’s “Freestyle” was back on, in fact, we weren’t the only ones.
But that is not the case, according to sources, the Mercury Magellan / Monticello is still […]

Despite reports that Mercury will not get a version of the Ford Freestyle, several Mercury badged versions have been spotted on the roads around Detroit. Since Ford has decided not to cancel the Freestyle despite poor sales, a Mercury version based on the Meta One Concept makes financial sense and likely would boost production at […]