With February sales of its Ram pickup down 4 percent and the Durango SUV off by 43 percent, Dodge has announced that March will be “National Truck Month.”
As part of the “National Truck Month” marketing campaign, Dodge will give buyers the option to get the Ram 1500 or Dodge Durango with the 5.7L HEMI V8 […]

Ford has announced that it will place $500 in dealer cash on a slow-moving version of its new 2007 Edge crossover. The dealer cash is only available on the entry-level SE model. Ford will add a “little extra” to lesser-equipped Edges because they are taking longer to sell.
Top-of-the-line Edge models are experiencing higher-than-expected demand. High […]

Toyota quietly added its first ever incentives to its Prius hybrid in January. The varied incentives were available in seven of Toyota’s 12 U.S. sales regions, and included low lease payments (a $249 monthly lease contract in New York), cut-rate finance deals (3.9 percent for 36 months in Michigan, Ohio and Kentucky), or dealer cash. […]

Nissan Motor Co. COO Toshiyuki Shiga has said that the automaker will cut back on its factory incentives in 2007. With an increase in incentives more than any other automaker in 2006 (up 30% to an average of $2,314 per vehicle), Nissan will be willing to forego some sales to increase profit.
With Nissan’s new Altima, […]

Want a HEMI? Starting later this year, it will be much cheaper to answer ‘yes’ to that question. The Chrysler Group will launch a incentive program in March that will offer consumers Chrysler, Dodge or Jeep trucks equipped with the HEMI for no additional charge, according to The Detroit News. The company hopes the campaign […]

Despite offering the highest incentives of any major U.S. automaker in November, Ford’s incentives failed to lead to higher sales. Now Ford is adding another $1,000 in year-end bonus cash on 12 more models, including the Mustang coupe and Explorer SUV. The automaker is now offering the bonus cash on 19 Ford and Mercury models, […]

Ford kicked off its Year-End Event sales campaign today. Following General Motors’ launch of its Red Tag Event, Ford will show off its new 2007 models and offer cash rebates to a handful of models. The Year-End Event deals will run through Jan. 2.
The sales event adds a $1,000 cash rebate to 2007 models of […]

On Saturday, Nov. 18, General Motors will begin its Red Tag Event, the automaker’s year-end clearance sale. The Red Tag Event will run through Jan. 2 and not include Cadillac, Hummer and Saab. The Chevrolet Corvette and Pontiac Solstice also are not included in the sales event. The sale is similar to the promotion GM […]

Ford Motor’s new crossovers, the Ford Edge and Lincoln MKX, will be launched next month without any cash rebates, according to reports in Automotive News. Ford spokesman Jim Cain said Ford’s new pricing strategy is to price new vehicles “much closer to their expected transaction prices.” However, Ford will be offering special financing packages as […]

Despite the extremely strong start for its Dodge Caliber sibling, the Jeep Compass, the brand’s first-ever car-based crossover, is not sharing the Caliber’s success, and may even be slowing further, according to AutoWeek. One reason for the sluggish sales could be heavy incentives on other Jeep vehicles, primarily the Liberty. The incentives appear to getting […]