Audi is tired of playing second fiddle to other luxury brands, including Lexus and its German competition, and is looking to expand U.S. sales. The German automaker has a three-pronged plan to boost sales, including increasing its vehicle offerings, more exclusive dealers and be more aggressive in promoting its brand image.
Johan de Nysschen, Audi’s U.S. […]

Ford recently posted the final episodes of its “Bold Moves” web documentary series. Episode 30 is the final episode in the “Bold Moves” series, and this episode looks forward to Ford’s future. The episode focuses on the automaker’s Showroom of the Future event held for its own employees and the media last month.
At the event, […]

Ford recently posted the final episodes of its “Bold Moves” web documentary series. Episode 29 essentially recaps Ford’s “Bold Moves” series to date. This episode focuses on the high stakes that Ford is facing and how the automaker responded.
Episode 29 after the jump.
## Source: Ford ##

Following its unsuccessful attempts to move upmarket, Volkswagen of America Inc. will lower prices reflecting the brand’s repositioning as “affordable German engineering.” For 2007 models, VW has three vehicles priced below $18,000 compared to a single model last year — the Golf.
For 2007, the Rabbit, which replaced the Golf, has a starting base price of […]

Volkswagen announced that Kerri Martin, Volkswagen of America’s director of brand innovation, resigned from the automaker’s American arm on Wednesday, Jan. 10.
Martin is credited with edgy advertising such as the “Fast” and “Safety Happens” campaigns that have each generated their share criticism and controversy.
A VW spokesman said Martin was not forced out of the company.
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Ford’s new CEO Alan Mulally is a big fan of the discontinued Taurus, going as far as renting one during a to check it out. He has been a fan of the car for 20 years when he was researching Ford’s production system for Boeing.
“I haven’t had time to do the deep dive on why […]

In just a few days, Lexus will officially debut the high-performance version of its IS sedan, the IS-F, at the North American International Auto Show in Detroit. While the IS-F is not yet officially unveiled, Lexus inadvertently posted a few low-resolution images in an online ad.
The Lexus IS-F will be powered by a 5.0L […]

Want a HEMI? Starting later this year, it will be much cheaper to answer ‘yes’ to that question. The Chrysler Group will launch a incentive program in March that will offer consumers Chrysler, Dodge or Jeep trucks equipped with the HEMI for no additional charge, according to The Detroit News. The company hopes the campaign […]

Ford just posted Episode 27 of its “Bold Moves” web documentary series. This episode focuses on Ford’s reputation for quality, specifically its lack of quality. The episode starts out with acknowledgement that many still consider “FORD” an acronym for “Fix or Repair Daily.”
While Ford has dramatically improved its quality over the last few years, it […]

Ford recently posted Episode 26 of its “Bold Moves” web documentary series. This episode focuses on the problems that are facing Ford, including its excess production capacity, and how it is working with the unions to move forward. The episode focuses on Ford’s Chicago Stamping Plant.
Episode 26 after the jump.
## Source: Ford ##