Audi of America yesterday announced the launch of its new diesel-specific media website — www.audiusdiesel.com. A long time leader in diesel technology since it debuted the first Turbo Direct Injection (TDI) diesel in 1989, Audi is preparing for the launch of what is likely to be several new vehicles powered by new clean TDI diesel […]

Following complaints from suicide prevention advocates, GM decided to change the ending of its robot suicide commerical. Now Volkswagen has decided to pull its suicide-themed “Jumper” commerical at the request of suicide prevention advocacy groups.
The VW ad, titled “Jumper,” features a man on the verge of jumping from a high ledge. A stranger convinces the […]

General Motors has agreed to change its robot ad, which showed an assembly-line robot throwing itself off a bridge after being fired for making a mistake. The Foundation for Suicide Prevention criticized GM for the ad that it deemed unsympathetic and dangerous to those suffering from depression.
The changes will remove any reference to suicide, including […]

Another Super Bowl advertiser is facing critism for one of its ads. Following Snickers pulling of its Super Bowl ad, the American Foundation for Suicide Prevention is criticizing General Motors for an ad that shows a depressed, perfectionist robot dreaming about jumping off a bridge. The group wants GM to not re-air the spot, remove […]

Audi has begen to pump up the volume for its all-new A5 coupe ahead of the car’s world premiere at the Geneva Motor Show in March.
Audi has said it is planning to be more aggressive with its future marketing efforts, and they are launching a microsite to generate some buzz for the new A5.
Check out […]

We’ve repeatedly reported that Ford CEO Alan Mulally is a big fan of the Taurus. Last month, we posted that Mulally said the Taurus name should have never been dropped in the first place. “I haven’t had time to do the deep dive on why we stopped investing in Taurus, but I’d like to,” he […]

As reported yesterday, Ford is official dropping the Five Hundred, Freestyle and Mercury Montego names when the refreshed 2008 models arrive this summer. The Five Hundred will go by the more popular Taurus nameplate. The facelifted Freestyle will be called the Taurus X, with the X designating crossover. The Mercury Sable will make its return […]

Chevrolet debuted the winning ad from its Chevy Super Bowl College Ad Challenge, during Super Bowl XLI. Last fall, Chevy announced the competition, which asked college students to develop an ad concept focusing on one of Chevy’s youth market cars, the Aveo, Cobalt, HHR, or Equinox.
The winning ad concept was selected from over 800 entries […]

Lexus has signed with the United States Golf Association (USGA), making Lexus the automotive partner of the USGA and the official vehicle of the U.S. Open, U.S. Women’s Open, U.S. Senior Open and U.S. Amateur. As part of this agreement, Lexus becomes the USGA’s first-ever automotive partner.
Lexus plans to support the partnership with advertising, public […]

Ford has unveiled its teaser ads for the new 2008 F-Series Super Dutys. The new ads showcase the Super Duty’s new engine and features by showing what it takes to build the new F-Series Super Duty. Using CAD-based fly ins, the two teaser spots highlight the class-exclusive integrated TailGate Step and the all-new 6.4-liter Power […]