Audi’s new CEO Rupert Stadler has confirmed the automaker’s plans for a new entry level A1 model, which will likely be targeted directly at BMW’s MINI. to compete with the Mini. Production will start in 2009, with Stadler says that 100,000 units annually is realistic. The car is expected to be built at the VW Group factory in Brussels, Belgium.

The A1 is one more step in Audi’s expansion plans, which includes the R8, the new A5 coupe, the forthcoming A7 four-door coupe, and the Q5 SUV. Audi wants to increase its sales from 900,000 units in 2006 to 1.5 million by 2015. Stadler said that once the brand passes the 1.2 million units mark, it will consider manufacturing in the United States. Stadler also wants to increase margins on its car sales to rival BMW’s profit per vehicle.

## Source: Reuters ##

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