Ford adds incentives on Edge base model
February 14, 2007 9:02PM by Michael Savio
Ford has announced that it will place $500 in dealer cash on a slow-moving version of its new 2007 Edge crossover. The dealer cash is only available on the entry-level SE model. Ford will add a “little extra” to lesser-equipped Edges because they are taking longer to sell.
Top-of-the-line Edge models are experiencing higher-than-expected demand. High demand for 18-inch wheels is resulting in slow sales of the SE model, which is only available with 17-inch wheels. Sales of higher-end SEL and SEL Plus models are currently accounting for 80 percent of the Edge mix.
That is “far more than we projected,” said Ford spokesman Jim Cain. “So it’s a good problem to have.”
## Source: Automotive News ##
Posted in: Ford, Crossovers, Incentives, Car Buying
RSS 2.0 Feed |
Comments | Permalink |
Email This Post
Headlines
» Mazda considering Hakaze-inspired CX-5?» Magna offers $4.7 billion for Chrysler
» BMW details new 420-hp V8 for next M3
» Production Ford Fairlane crossover to be called Flex
» Lutz confirms V12-powered Cadillac flagship
» Honda recalls 165,000 cars and trucks in the U.S.
» BMW considering X1 small crossover
» Volkswagen announces Wolfsburg Edition Passat
» Spy Shots: BMW 1-Series Coupe
» Spy Shots: Facelifted 2008 Saab 9-3 Convertible
March 1st, 2007 at 3:26PM
[…] models with 18-inch rims, which has kept premium models in short supply and forced Ford to offer cash on the entry-level model. Now a rail strike in Canada, is slowing Edge shipments. While high sales of higher-profit, premium […]