Chevrolet debuted the winning ad from its Chevy Super Bowl College Ad Challenge, during Super Bowl XLI. Last fall, Chevy announced the competition, which asked college students to develop an ad concept focusing on one of Chevy’s youth market cars, the Aveo, Cobalt, HHR, or Equinox.

The winning ad concept was selected from over 800 entries from across the country. The winningad was conceived by Katie Crabb of North Prairie, WI. Katie came up with the idea for the ad as part of a class project through University of Wisconsin at Milwaukee.

Video after the jump.

## Source: General Motors ##

Posted in: Chevrolet, Ads/Marketing, Video
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