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Toyota developing ultra-low-cost car

January 22, 2007 8:03PM by Michael Savio

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Toyota is planning to build an ultra-low-cost car, which will require a “radical” rethink in design and production, said company president Katsuaki Watanabe.

“The focus is on low-cost technology,” Watanabe said in an interview.

Without providing a specific price for the new ultra-low-cost car, Watanabe said the vehicle would “at least” cost less than Renault’s emerging-market Logan, which starts around $6,200 and is sold in China and Russia.

“Everything from design to production methods will be radically changed and we are thinking of a really ultra-low-cost way of designing, using ultra-low-cost materials, even developing new materials if necessary,” Watanabe said.

## Source: Euro2Day ##

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One Comment

  1. GM developing ultra low-cost car for emerging markets - Auto Insider News Says:

    […] in emerging markets. The low-cost family car would compete with Renault’s Logan sedan and the planned low-cost car by Toyota. Renault’s current Logan sedan sells for less than $10,000, but Renault is rumored to be […]

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