Nissan to cut back on incentives
January 15, 2007 7:47PM by Michael Savio
Nissan Motor Co. COO Toshiyuki Shiga has said that the automaker will cut back on its factory incentives in 2007. With an increase in incentives more than any other automaker in 2006 (up 30% to an average of $2,314 per vehicle), Nissan will be willing to forego some sales to increase profit.
With Nissan’s new Altima, Sentra and Versa models doing well without large incentives, Nissan is likely to look at cutting back its incentives on its trucks and SUVs. However, Nissan’s full-size Titan faces a signficant challenge with Toyota’s new Tundra hitting dealers soon. There is a debate if the new Tundra will jump start the entire full-size truck segment. With truck buyers a loyal bunch, it the Tundra doesn’t spur sales for the segment, expect many of Toyota’s sales to come at Nissan’s expenses.
## Source: Automotive News ##
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Posted in: Nissan, Business, News, Financial, Incentives
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January 18th, 2007 at 9:59AM
[…] Toyota is planning to sell about 200,000 Tundras in 2007, and there is much debate over what automaker is vulnerable to Toyota’s sales push. Many observers expect the Tundra to steal sales from the domestics that dominate the segment. However, full-size truck buyers are a loyal group, and many analysts believe that many of the Tundra’s sales will come at the Titan’s expense. […]