Detroit Auto Show: Volvo unveils XC60 Concept
January 9, 2007 10:38PM by Michael Savio
Earlier this week, Volvo introduced its XC60 concept at the Detroit Auto Show. More than just a concept, the Volvo XC60 previews the automaker’s next XC model — a compact crossover SUV — and as a way to reveal design elements that will be part of future Volvos.
“In recent years we have successfully emphasized the Scandinavian characteristics that base prestige on timeless, functional elegance. Now we’re elevating our design DNA to an entirely new level by literally pumping up our cars’ visual volume,” says Mattin. “With more expressive, emotive shapes, it will be a magnet for the viewer’s eyes. If a Volvo is recognizable from 100 feet away today, I want to get to the point where you will instantly spot it from twice that distance in the future,” said Volvo Cars Design Director Steve Mattin.
The XC60 concept features a bold grille, angled positioning lights that bracket the grille, and slanted headlamps that will be seen on future Volvos. Inside, the XC60’s signature floating center console panel is done in a radicial “iPod white.” “The white iPod-inspired surface is almost like a smooth wall of snow, surrounded by a metal frame that emphasizes the asymmetrical shape. Buttons and controls are entirely integrated into the surface and the “invisible” screen for information and navigation appears only when it is switched on, starting up with a spectacular pulsating sequence. The screen image is back projected, which makes the center stack one of the innovative highlights of the interior,” said Mattin. The four rotary controls also come to life through the start-up sequence. All other buttons are touch sensitive.
The production version of the XC60 is expected in the beginning of 2009 for the 2010 model year. While we don’t expect the interior to find its way into production, we would love to see the exterior as is.
Full press release and high resolution photo gallery after the jump.
## Source: Volvo ##
PHOTO GALLERY:
PRESS RELEASE:
The XC60 Concept
A glimpse of the next Volvo XC - and of the future of Volvo’s design language
Irvine, CA (December 14, 2006) – Volvo Car Corporation today released the first official images of the XC60 Concept that will be unveiled at the upcoming North American International Auto Show. Scheduled to be shown to the world January 7, 2007, the XC60 Concept looks towards Volvo’s future on two significant fronts: it offers the world a sneak preview of the next XC model to come from Volvo Cars and it reveals several design elements that will be part of future Volvos.
Volvo Cars Design Director Steve Mattin and his team have designed the XC60 Concept while keeping their eyes firmly focused on one clear goal. “In recent years we have successfully emphasized the Scandinavian characteristics that base prestige on timeless, functional elegance. Now we’re elevating our design DNA to an entirely new level by literally pumping up our cars’ visual volume,” says Mattin. “With more expressive, emotive shapes, it will be a magnet for the viewer’s eyes. If a Volvo is recognizable from 100 feet away today, I want to get to the point where you will instantly spot it from twice that distance in the future.”
From the design viewpoint, the XC60 Concept is a daring, emotionally charged creation. The concept car, resplendent in a dashing Tin Bronze livery, combines two distinct vehicle designs. “Down below, the unmistakable and capable XC muscles pump up the vehicle, giving it a purposeful stance with high ground clearance on large wheels. Above the waistline, the dashing lines trace the profile and sporty charisma of an elegant, sexy coupe,” noted Mattin.
Enlarged iron mark in the grille
The classic Volvo iron mark was reintroduced on Volvo’s cars almost two years ago and makes its boldest design statement yet on the XC60 Concept. Embedded in the trapezoidal grille, the large iron mark provides a distinctive signal that the future has arrived. The new angled positioning lights on both sides of the grille are also part of the DNA of Volvo’s next-generation design language. Along with the headlamps and the sweeping front fenders, they radiate an aggressive stance that also emphasizes the hood’s classical V-shape.
The skid-plates front and rear are integrated to give an elegant yet distinct signal that this is primarily a crossover with pronounced on-road properties. The sculpted, emotive shapes that are such an important part of Steve Mattin’s design direction in the future become particularly pronounced when the XC60 Concept is viewed from the side. With imposing 20-inch wheels, accentuated wheel housings and aluminum scuff-plates, the muscular XC feel is emphasized in the lower half of the car, while the windows’ sleek profile and the dramatic roofline give the upper portion of the vehicle a sporty coupe-like appearance.
New tailgate design
“At the rear, the expressive, sculptured shapes provide additional hints of the direction our design DNA is set to take. The contours of the tall tail lamps highlight the muscular shoulders and the tailgate’s trapezoidal shape is a further development of the glass tailgate in the Volvo C30,” explains Mattin. The tailgate design features another ingenious innovation: the lower portion moves out and up over the upper section. This creates a sufficient opening for small items without requiring the entire tailgate to be opened. Of course, the tailgate can also be fully opened. The third alternative is to only open the upper section.
Another exciting solution is the dark panel in the lower part of the tailgate. Viewed from inside, it becomes transparent to improve the driver’s ability to see the area behind the car. The roof is also transparent, with dark-tinted glass attached on top of a Y-shaped bearing structure. At the rear, the Volvo name on the tailgate features more pronounced lettering with wider spacing than before. This too is a new feature that will be echoed throughout the model range to boost the brand’s image.
Elegant, high-tech interior
The XC60 Concept has an interior design that is as daring as the exterior. This applies particularly to the instrument panel and floating center stack and the slim, visually floating front and rear seats. The interior is dominated by the elegant combination of saddle leather and aluminum. The upper section of the passenger compartment is typically Scandinavian light, while the lower portion has a contrasting dark, espresso brown shade. Mattin’s team also paid a lot of attention to the XC60 Concept’s interior lighting appointments, creating a passenger compartment that seamlessly incorporates functional areas of light and a pleasant ambience – mood lighting that emphasizes the modern atmosphere inside the XC60 Concept.
Instrument pod with wings
The main instrument pod resembles a bumble-bee with a round analogue speedometer as the “body” in the middle flanked by two digital “wings” featuring display screens for other information. The instrument panel and the new steering wheel harmonize with the iconic floating center stack, which is angled towards the driver. It is even slimmer than what is found in today’s production models, freeing up additional storage space behind the console.
“The white iPod-inspired surface is almost like a smooth wall of snow, surrounded by a metal frame that emphasizes the asymmetrical shape. Buttons and controls are entirely integrated into the surface and the “invisible” screen for information and navigation appears only when it is switched on, starting up with a spectacular pulsating sequence. The screen image is back projected, which makes the center stack one of the innovative highlights of the interior,” said Mattin. The four rotary controls also come to life through the start-up sequence. All other buttons are touch sensitive.
The unique gear selector takes the form of a slide control, similar to the controls found on the mixer-table of light and sound technicians. The doors’ control panels are also identical to the center stack.
Slim seats
Volvo Cars is world-renowned for its extremely comfortable and ergonomically designed seats. In the XC60 Concept, they are refined even further with slim, asymmetrical lines that provide added comfort, particularly when climbing in and out of the vehicle. The light-colored seats appear to float above the dark floor. All the seats have fully integrated seat belts. The head restraints and backrests, in both the front and rear seats, feature a pony-tail slot. This feature was introduced a couple of years ago in the Volvo YCC (Your Concept Car), and in the XC60 Concept it has been extended all the way down the back to provide enhanced ventilation and improved rearward vision. The slots also feature integrated ambient lighting.
“By turning his head, the driver can see all the way through his or her own seat, through the rear seat’s backrest and through the transparent panel at the lower corner of the tailgate. This promotes added safety in a car type whose height may otherwise limit rearward vision,” explained Mattin. The pony tail slots in the rear backrests feature the same type of attachment points as in the luggage compartment floor. This permits a whole variety of possibilities for using accessories or securing different types of loads. In addition, there is storage space for a specially designed XC60 Concept luggage set under the rear seats, conveniently accessible via the rear doors
A glimpse into Volvo’s future
“The XC60 features a number of innovations that indicate how our cars will look in a few years time. The idea of a Volvo being boxy is behind us. Instead, we will make our Scandinavian design heritage more emotional and radiant by adding sculptured, exciting shapes and new, innovative features,” noted Mattin.
###
THE XC60 PROJECT – DELIVERING A CAPABLE AND CHARISMATIC CROSSOVER FROM VOLVO
The Volvo XC60 Concept takes centre stage at the North American International Auto Show in Detroit, integrating both the unmistakable, muscular XC-versatility and the sporty charisma of a coupe.
“One might say that this could be the C30-owner’s next car. Equally sporty and exciting, but far more capable. The concept car offers a good indication of how the “real” XC60 will look,” says Fredrik Arp, President and CEO at Volvo Cars.
The new Volvo XC60 is planned to reach the showrooms at the beginning of 2009.
The concept car shows that Volvo Cars’ XC60 project is ready to challenge the competition in what is currently the toughest and fastest-growing segment in the automotive world – the Small Premium Utility segment.
Today there are only a handful of models in this segment but within the next few years, buyers will have at least ten to choose between.
Between 2007 and 2009, the segment’s sales volume is expected to expand by 75 percent to 443,000 cars.
“There is considerable potential here and the concept car shows that we both can and actually dare to be even sportier and more dynamic while retaining our firm lead when it comes to safety. The technological solutions for avoiding low-speed collisions represent a major breakthrough. We call this system City Safety,” explains Fredrik Arp.
Automatic braking
If the vehicle in front suddenly brakes and the City Safety senses that a collision is likely to happen it will pre charge the brakes to help the driver to avoid an accident. However, when the system senses that a collision is imminent, the car will brake automatically.
City Safety is active at up to 30 km/h. If the relative speed difference between the two vehicles is below 15 km/h, the system can help the driver avoid the collision entirely. Between 15 and 30 km/h, the focus is instead on reducing speed as much as possible before the impact.
Target group with high demands on technology
As with the recently introduced Volvo C30, Volvo’s XC60 project is aimed at a specific target group with high demands on design, brand value and high-tech solutions in their choice of lifestyle products.
Tongue-in-cheek, one might say that these are consumers who always regard the microchip as a natural complement to their breakfast cereal. Consumers who have grown up in an era during which electronic products have undergone unimaginable development – and every birthday has brought greater electronic capacity in ever-smaller gift packages.
This generation is constantly looking for the very latest gadget and as a group it is becoming increasingly influential and building up increasing purchasing power. When it comes to the choice of car, these consumers adopt the same approach as they apply to other products; it should preferably cater for all their needs in one attractive, smart package.
Capable XC muscles down below, elegant coupe above the waistline
From the design viewpoint the XC60 Concept is a daring creation, a fusion of the very best elements from two distinctive, yet dynamic car types. Down below, the unmistakable and capable XC muscles pump up the car, giving it a distictive stance with a high ground clearance on large wheels. Above the waistline, the sleek lines trace the profile and sporty charisma of an elegant coupe.
The XC60 Concept has an interior design that is at least as daring as the exterior. This applies particularly to the instrument panel and centre stack and the slim, visually floating front and rear seats.
“The concept car not only provides a good indication of what the XC60 will look like, it also offers a hint of the lines of future Volvo models. With a more sculptured look, our cars will be more extrovert in their visual appeal. If you say that you recognise a Volvo from 50 metres today, I want to get to the point where people will instantly spot it from twice the distance in the future,” says Steve Mattin, Design Director at Volvo Cars.
Deliveries to customers in early 2009
With the XC60 Concept, Volvo Cars is announcing that the XC family, which presently consists of the XC70 and XC90, will be expanded in the beginning of 2009.Just like the two present vehicles in the XC range, the Volvo XC60 is based on passenger car technology, which makes it possible to combine its rugged capability with a dynamic and entertaining drive.
“I would like to emphasise that with the XC60 project as with the C30, we are aiming primarily at lifestyle rather than age. We are broadening our model range to primarily attract more customers with an active, urban lifestyle. The XC60 will be equally important as the C30 in our planned sales volume expansion,” concludes Fredrik Arp.
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January 9th, 2007 at 11:17PM
[…] View high resolution images from the XC60 public debut in Detroit. […]
January 23rd, 2007 at 1:59PM
[…] Earlier this month, Volvo unveiled its XC60 Concept at the 2007 Detroit Auto Show. Not only does the XC60 preview Volvo’s smaller sibling for its XC90, but offers a peak at the future look of Volvo. […]