Want a HEMI? Starting later this year, it will be much cheaper to answer ‘yes’ to that question. The Chrysler Group will launch a incentive program in March that will offer consumers Chrysler, Dodge or Jeep trucks equipped with the HEMI for no additional charge, according to The Detroit News. The company hopes the campaign will spark interest in the V8s, which recent reports say are experiencing a drop in demand.

“It’s something that GM and Ford don’t have,” said Murphy. “It’s going to be a conquest program for us.”

Starting in April, Chrysler will offer DVD entertainment systems at no additional charge on every minivan it sells, George Murphy, Chrysler’s vice president of marketing, told dealers.

The HEMI option typically costs an extra $1,700, while the DVD entertainment system is a nearly $1,000 option

While this incentive program is probably a better campaign than cash incentives, it could devalue the HEMI brand if everyone has one.

## Source: The Detroit News ##

Posted in: Chrysler, Dodge, Jeep, Ads/Marketing, SUVs, Trucks/Pickups, Incentives, Car Buying
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