BMW acquires rights to John Cooper Works brand
December 16, 2006 10:45PM by Michael Savio
BMW announced that it is acquiring the rights to the John Cooper Works brand name. The deal is effective from January 2007.
The acquisition is part of BMW’s strategy to strengthen the automaker’s MINI brand, said a BMW spokesman.
The John Cooper Works name has been closely linked with high performance MINIs. John Cooper Works currently fits MINI Cooper and MINI Cooper S models with kits to make the cars faster and sportier.
The deal ensures that John Cooper Works models will play an important role in MINI’s overall brand strategy in the future.
## Source: Forbes ##
Posted in: BMW, MINI, Business, Etc
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