GM to launch year-end Red Tag Event Saturday
November 17, 2006 3:12PM by Michael Savio
On Saturday, Nov. 18, General Motors will begin its Red Tag Event, the automaker’s year-end clearance sale. The Red Tag Event will run through Jan. 2 and not include Cadillac, Hummer and Saab. The Chevrolet Corvette and Pontiac Solstice also are not included in the sales event. The sale is similar to the promotion GM ran at the end of last year.
“What a consumer will see is a Red Tag hanging from the mirrors,” spokesman John McDonald said. “It will list the MSRP and then the price the consumer will pay after the incentives. The dealer decides how much the discount will be.”
The program covers 2006 and 2007 models and the discount could be up to $2,000 per vehicle. The program also includes most existing incentives on vehicles, which could mean more than $2,000 of incentives.
GM will advertise the sale aggressively in print and on TV, radio and the Internet, using the same tag line as last year’s promotion: “See some red, save some green.”
## Source: Automotive News ##
Posted in: Buick, Chevrolet, GMC, Pontiac, Saturn, Ads/Marketing, GM, Incentives, Car Buying
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November 17th, 2006 at 10:19PM
[…] Ford kicked off its Year-End Event sales campaign today. Following General Motors’ launch of its Red Tag Event, Ford will show off its new 2007 models and offer cash rebates to a handful of models. The Year-End Event deals will run through Jan. 2. […]