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New smart credit card, with carbon offset

October 8, 2006 5:07PM by Michael Savio

smart-card.jpg

smart has announced that it is launching a new credit card in support of the brand. Being true to smart’s environmental ethos, the brand has also agreed to partner with the Woodland Trust, where new cardholders can off-set their carbon emissions for one year, simply by using their credit card. Each activated card generates the planting of five new trees, offsetting the 1091 kilograms of CO2 generated by a smart fortwo during one year’s driving.

Sam Bridger, Head of Marketing for smart, said: “The smart credit card complements our customers’ commitment to the environment and I am delighted that the Woodland Trust has agreed to be our partner on this venture. We hope to plant over 5000 trees before the end of 2007 as a result of launching this unique initiative.”

## Source: DaimlerChrysler ##

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