Lincoln is planning on raising the price of its Zephyr entry-level sedan when it becomes the MKZ for the 2007 model year. The MKZ, pronounced “Mark Z,” will have Ford’s new 263-hp 3.5L V6, all-wheel drive and minor cosmetic tweaks.

“We haven’t announced pricing yet, but there will be some slight premium with the MKZ because of what you’re seeing added into the product,” Michael Peyton, car marketing manager for Lincoln, said at the New York Auto Show. The premium for the MKZ probably will be less than $2,000, Peyton said.

Lincoln has backed the Zephyr with significant incentives, which according to the Power Information Network averaged $4,342 in March. But why raise prices when incentives are so high. Instead of raising the price, Ford could reduce incentives and price the MKZ closer to the actual transaction price.

Lincoln plans to announce pricing in August.

## Source: AutoWeek ##

Posted in: Lincoln, New York Auto Show, Sedans/Saloons
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